What You Will Accomplish
You support the implementation of an enterprise-wide social media strategy.
Responsibilities will include:
Manage social channels: Facebook, Twitter, IG, YouTube, LinkedIn, and assess emerging channels.
Develop and implement social media strategies (paid and organic) that support our goals, ensuring to reach the right audiences with the right channels.
Oversee day-to-day management of social campaigns and ensure brand consistency.
Serve as a community manager on all active social channels, engaging with UGC and responding to comments, with some support from the wider team.
Craft and execute content calendars and social listening/engagement guidelines.
Serve as a brand voice on social channels with boots on the ground at local events, new business openings, festivals, concerts, etc. (may require off-hours and weekends).
Attends events to create Social Media and web content campaigns, with a focus on Tourism Marketing District (TMD), hotels, and more.
Evaluate and manage first-party relationships with social media vendors.
Drive weekly content meetings.
Continue to build and execute Influencer Relations program:
Develop and implement influencer strategies.
Build relationships and proactively engage through Experience Columbus social channels.
Identify and manage partnerships: vendors, contesting, etc.
Work with production partners to develop video content for social channels and earned media opportunities.
Develop organic and paid strategies to syndicate video content on social channels.
Serve as a subject matter expert (SME) for all organic and paid social for the organization, staying up to date on the changing industry, best practices, and opportunities to test & learn.
Track performance analytics and drive recommendations and plans for revising social media, content marketing, and social advertising campaigns.
About You The ideal candidate will be a dynamic self-starter with at least 4 - 6 years of previous experience performing the responsibilities listed above. You are fluent in social media platforms especially Facebook, Instagram, and Twitter; proactively growing your knowledge of messaging apps and emerging social platforms.
You have proven experience building social media influencer and brand ambassador programs. High attention to detail with superior problem-solving skills; comfortable independently multi-tasking and prioritizing projects in a fast-paced work environment is essential.
Naturally collaborative with superior written and verbal skills. Roll-up-the sleeves work ethic and “do-what-it takes” mindset to execute against the strategy. You must have the ability to handle sensitive and confidential situations and documentation.
You also can work evenings and weekends as needed for client site visits and functions.
Specific qualifications required include:
Bachelor's Degree in marketing, communications, business, or equivalent knowledge gained through on the job experience and training